GITNUX MARKETDATA REPORT 2024
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- Last Updated: May 27, 2024
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Statistic 1
"87% of millennials are influenced by the healthfulness of a food product when making purchasing decisions."
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Statistic 2
"56% of millennials consider themselves adventurous eaters."
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Statistic 3
"60% of millennials prefer to purchase commodities like coffee and food from independent shops over national chains."
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Statistic 4
"Approximately 29% of millennials say they prefer to choose food items that contain natural or organic ingredients."
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Statistic 5
"58% of millennials between the ages of 25 and 34 are willing to pay more for organic or natural food products."
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Statistic 6
"61% of millennials believe it is important that the food they consume is nutritious and healthy."
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Statistic 7
"62% of millennials love to try new recipes at home."
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Statistic 8
"63% of millennials are noted to regularly shop for groceries at Whole Foods Market."
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Statistic 9
"80% of millennials have never eaten a Big Mac, according to research by analysts."
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Statistic 10
"Over 50% of millennials are likely to consider ethical sourcing in their food purchasing decisions."
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Statistic 11
"Millennials consume 52% more vegetables than their parents did at their age."
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Statistic 12
"90% of millennials believe that knowing the origin of their food is important."
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Statistic 13
"84% of millennials are more likely to buy from a brand that supports a social cause they believe in."
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Statistic 14
"73% of millennials are willing to pay more for sustainable food products."
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Statistic 15
"75% of millennials believe that locally sourced food is important."
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Statistic 16
"About 43% of millennials are willing to try plant-based alternatives rather than traditional meat products."
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Statistic 17
"Millennials spend 44% of their food dollars on eating out, which is more than any other generation."
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Statistic 18
"Millennials are three times more likely to avoid foods with artificial ingredients."
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Statistic 19
"64% of millennials prefer to know how their food is grown and produced."
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Statistic 20
"Nearly 50% of millennials identify as "foodies" who are passionate about trying new cuisines and culinary experiences."
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