Features | Lighter Side of Real Estate (2024)

We’re talking hundreds of charming memes, videos, articles, booklets, email & letter templates and more—all customizable with your own branding.

Here’s what you’re getting…

Features | Lighter Side of Real Estate (1)

Top-of-mind-fetchin’ memes

See Examples

Real results

Ramp up your social media game while impressing your network with original content. Choose from hundreds of fun, topical memes—all proven to charm the pants off prospects!

Stand out with FUN

Our memes are packed with the kind of charm that prospects look forward to seeing, so you can stay top of mind without ever being annoying!

Personalize in seconds

Use our drag ‘n click tool to add your personal branding to memes. No photoshop skills required!

Stay relevant

We regularly add new memes that link real estate to current trends and pop culture, so you always have a reason to post.

Learn more about memes ...

Authority-showing articles

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Real results

Want to post informative content regularly? No need to trawl the Internet for articles. We’ve got 900+ pre-written articles, ready to make you look like a real estate genius!

Position yourself as a thought leader

Our platform lets you easily add your own photo and details to the article, so it’s implied that you wrote them.

Inform and entertain

From always-relevant articles to fresh content about real estate news, impress your prospects with authoritative, personality-infused writing.

100% authentic-looking

When you share the article, our platform automatically generates a personalized version with your name for extra authenticity. Zero tech skills needed!

Learn more about articles...

Features | Lighter Side of Real Estate (2)

Features | Lighter Side of Real Estate (3)

Info-packed branded booklets

See Examples

Real results

Get some serious love from your prospects by handing them a booklet with the EXACT advice they need. It’s the perfect way to get prospects saying “where do I sign?”

Build your authority

With booklets for every real estate situation, you can delight prospects with advice that’s relevant to them (while positioning yourself as a helpful expert)

Add your own branding

Send booklets out with our ready-made “neutral” branding or customize ‘em with your own designs to reinforce your brand.

Edit as you please

Wanna use our text as a guide, then sprinkle in your own thoughts? No problem! You can edit these as much (or as little) as you like.

Print or Digital

Email the booklets to your prospects or use your favorite printing service to make hard-copy versions. They’ll look great on your prospects’ coffee tables!

Learn more about booklets...

Personality-packed postcards

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Real results

Your brand deserves better than the snore-inducing postcards that most agents send. Use these personality-packed designs to build your brand as THE go-to agent in your area!

Designs for every occasion

Choose from 85+ designs to create a postcard campaign for any occasion. We’ve got cutesy holiday greetings, “Just sold your neighbor’s house” postcards and MUCH more!

Ready to print

Our postcards come in ready-to-print file formats in various sizes, so you can send ‘em directly to the printer of your choice.

Worded for individuals and organizations

Whether you’re an individual realtor or an organization, we’ve got your back. Our designs include “we” and “I” versions, so you can choose the wording that’s right for you.

Learn more about postcards...

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Features | Lighter Side of Real Estate (5)

Engaging email & letter templates

See Examples

Real results

Want to send fun, informative emails or letters to your database? Forget about spending hours tapping away at your keyboard—use our pre-written templates instead!

Multi-email campaigns

Reach out with multi-email campaigns for different situations—like encouraging renters to become homeowners or re-listing expired properties.

Holiday messages

Christmas, Thanksgiving and other holidays give you great excuses to contact your prospects, so use our fun templates to get ‘em smiling!

Situational emails + letters

We have a template for almost any situation, from “So you’re selling FSBO?” to “I noticed your listing has inspired”—and a TON more.

Inner Circle Engage group

What members are saying

Our private Facebook group, Inner Circle Engage, is exclusively for Inner Circle members. Many of our members say this alone is worth the subscription cost!

Join 6,000+ members

Get insights, ideas and encouragement from ambitious peers who are using our materials and strategies to get ahead.

Weekly round-ups

When your business is booming, you won’t always have time to browse Facebook. We post weekly round-ups of the best posts, so you never miss an insightful tip or takeaway.

Learn more about our group...

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Sign up now

Just $49/mo. Cancel any time.

Top-of-mind marketing isn’t just about putting out great content.

That’s why the Inner Circle also gives you the support, strategies, and time-saving tools you need to succeed!

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Agent Scripts

Got a tricky question from a prospect? No sweat. We’ve created 44 scripts to give you smart, confident answers in almost any scenario

Formal and Fun versions

Stick with the “prim and proper” version to be more formal or use our personality-packed (but professional) version to charm their socks off.

Be ready for anything

Selling asking your rates? Parents of first-time buyers butting in? Whatever the situation, we’ve got a script ready to help you.

Video Training

Whether you’re a veteran or a newcomer, there’s always something you can improve on. Our exclusive training videos are here to help you level up fast.

Boost your tech skills

Feeling lost when it comes to tech or digital marketing? Our videos teach you to use CRMs, create Facebook ads, and more—all from the ground up.

Relationship-building strategies

Want to keep sellers cool and calm, or stay in control when working with demanding buyers? Check out our helpful training on business relationships.

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Features | Lighter Side of Real Estate (9)

Vendor Deals

We’ve partnered with a handful of companies offering exclusive deals on their real estate related products and services.

Save your hard-earned money

Who doesn’t love a good deal?! Especially from companies you already know, like, and trust (and already use)! The savings could possibly offset the cost of your membership!

Discover new products & services

Been thinking of getting a new CRM? Or maybe trying a new postcard printer? We might just be partnered with a fantastic match for you (and at a sweet discount)!

Join now. Sexy up your brand. Delight your prospects with fun, original contentthat’s proven to get results.

Let’s do this!

Just $49/mo. Cancel any time.

Frequently asked questions

Will I be locked into a contract?

Nope! We don't believe in tying folks down to contracts. You can cancel at anytime from your Member Dashboard. Takes just one click.

Also, if you decide our service isn't for you, we'll refund you 100% if you cancel within your first 30 days.

Do I get fully printed versions of the postcards and booklets?

We only supply digital downloads that are in ready-to-print file formats. When you want to create physical copies, send the files to a printer of your choice or use our recommended vendors to get discounted printing.

When I sign up, what happens next? How do I access the content?

After signing up, you’ll be directed to a page where you can set up your personal branding. This way whenever you share a meme or article, your professional branding will be attached.

Also, after you sign up, you’ll receive an email with your login credentials (check your spam if you don’t see it). Once you’re done setting up your branding, you’ll be taken to the member “dashboard” page, where you can start sharing with the click of a button. Just make sure to set up your branding beforehand.

What if I’m not a “techie” person?

No worries! If you’re savvy enough to navigate your way around Facebook, you’ll have no problem “figuring out” our platform. And if you ever have an issue, our support team will be happy to walk you through it.

Do you automatically post the content for me?

No, and truthfully you shouldn’t want anyone else to do it for you. Here’s why: Your brand representsyou, soyoushould choose the content your followers see. Do you want to be viewed as resourceful? Serious? Clever? Witty? Cheeky? We have a full spectrum covering all goals, scenarios and personality types. By contrast, the content you’ll find with other services is more “safe” (i.e. dry, boring, and uninspiring if we’re being honest).

Can I schedule posts from your platform?

Yes you can, and this has proven to be a huge time-saver for our members.

I'm part of a team. Can I share my subscription with my team?

No, because when you subscribe you’ll have just a single-user license. That said, we do offer a team membership option that will provide everyone on your team access to everything. To see our team options,please go here.

I don’t live in the U.S. Does your content still apply to me?

In a word: some.

Our content is crafted for the U.S. market, and we don’t specifically create content with any other country in mind. That said, some of it is universal enough to apply no matter where you work / live. Honestly, there’s a chance that if you’re not from the U.S., you might be disappointed.

Keeping that in mind, we do offer a discounted membership rate if you’re still interested in joining. FWIW, at the time of this writing, we have non-U.S. subscribers. To inquire about special pricing, please email [emailprotected] with the subject “Non-US Membership”.

Real estate agents are my target market. Can I still sign up?

That’s a hard no. Our service is offered exclusively to agents who use it to grow their real estate businesses. Subscribing to our service for any other reason is strictly forbidden. This includes, but isn’t limited to, social media managers, coaches, trainers, lead services, and anyone who’s seeking to do business with real estate agents.

Do you print & distribute your postcards and Branded Booklets?

No, we simply provide you with the creative content (which, let’s face it, is 99% of the work).

My question wasn’t answered here. How can I contact you?

Feel free to contact our team at [emailprotected].

Features | Lighter Side of Real Estate (10)

Contact us

Got a question? Comment? Suggestion? We’re all ears, so drop us a line!

If you’re looking to submit an article or partner with us in other ways, please let us know here.

Features | Lighter Side of Real Estate (11)

Contact us

Got a question? Comment? Suggestion? We’re all ears, so drop us a line!!

If you’re looking to submit an article or partner with us in other ways, please let us know here.

Features | Lighter Side of Real Estate (2024)
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